What you need to know when looking for the perfect

ecommerce platform for your business in Australia - Shopify vs. Magento

When you are starting your own business everything seems like a big challenge and every decision looks like the one that could change everything. One of the decisions that really has that kind of feeling to it is choosing the right ecommerce platform. With so many available choices for you pick and choose from it can be very hard to know which the perfect one for you is, and we are writing this article today in order to help you out with that. We are going to be taking a bit more about what you need to look for in a platform, how your business in Australia can benefit from ecommerce and looking at Shopify vs. Magento, so make sure to keep reading to find out more.

For a lot of people who are “on the hunt” for the right ecommerce platform for their business the biggest issue is that they don’t really know what they need to be looking for. This is definitely a problem that can lead you to choosing the wrong solution for your particular business, so let us shed a light on the topic. The first thing that you will want to do is take a look at your business and see what it needs. Consider the features that you would like to have, as well as the features that the business would absolutely need, and that will be the best base line that you could possibly follow. Another thing that can give you great direction is your technical knowledge and skills, as well as the time that you would like to put into managing the backend of the platform. You need to be really honest with yourself here and make sure that you evaluate your knowledge correctly. This is especially important if you are planning on working alone because there is no point in spending your money on a platform that you cannot use. If your business is quite specific it is always a good idea to go for something that will give you the ability to add functionalities since that will be the easiest way to modify your ecommerce.

comparing Shopify vs. Magento

Now that you know what you need to look for in an ecommerce website builder platform, we are going to move on and talk to you a bit about some platforms that you need to check out. BigCommerce and WooCommerce are great options to check out, however our two favorites are Shopify and Magento, so we are going to do a Shopify vs. Magento comparison for you today. No matter what you are looking, we can assure you that one of these two will be the perfect solution for your business. 

First of all we will talk a bit more about the things that Shopify and Magento have in common, starting with their App stores. Both platforms have really great and extensive App stores which will allow you to pick and choose whatever you need in order to boost the functionality of your ecommerce further, and that is one of the must-haves that we spoke about above. 

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Both of the platforms have incredible design options that you can easily implement to your ecommerce thanks to the fact that both have simple interfaces. However, things get a bit different from here. While Magento is a self-hosted platform, Shopify is a fully hosted one, which means that Shopify will probably be better suited for the business owner that doesn’t have a lot of technical skills and that doesn’t want to spend too much time figuring the solution out. When you compare the two you can also see that Magento is the more scalable and customizable option, while Shopify is definitely the more affordable one. Their differences are what, we feel, will decide which one you will end up using for your business in Australia, so it’s worth it to take a good look at them.

If you have reached this point of the article and you are still not sure whether you should invest in an ecommerce website, then it is time for us to tell you how your business will benefit from this kind of retail. The biggest and most significant benefit that you will get to enjoy is the great reach that you will have in the online world. When comparing Shopify vs. Magento another thing that they have in common is the fact that they both offer great integrations with different social media platforms, like Facebook, Messenger, Instagram and so on. All of these platforms will allow you to reach out directly to your target audience. When you know where your target audience is you will be able to create a marketing strategy directly targeting them. This is something that has the potential to make your sales skyrocket which, of course, will be great for your business. Of course, there is also the convenience of an online business, both for you as the owner, as well as for you customers. There is probably nothing better than running a business and making money from the comfort of your own home, and an ecommerce business will allow you to do that. On the other hand, there is also nothing better than shopping from the comfort of your own home, so you can see why an ecommerce website is also great from the point of view of your customers.

When you compare Shopify vs. Magento you can see that they both have their differences, that they are both quite similar in some ways, but more than anything you can see that they are both excellent options, just geared towards different kind of business owner. Now that you know about the platforms and that you have a better insight into ecommerce in general, we highly encourage you to check the websites of both Magento and Shopify and look at them more in depth. They both have great trial options that you should definitely take advantage of because they will give you a better idea for what you expect for your business in Australia. We hope you liked reading this article and you found it interesting and helpful.